Marketing Management

MBA (MARKETING MANAGEMENT) 

Eligibility : Any degree or an equivalent examination 

First Year

• Principles of Management  

• Marketing Management   

• Human Resource Management  

• Financial and Management Accounting   

• Production and Materials Management  

• Business Mathematics and Statistics  

• Advertising Management   

• Managerial Communication 

Second Year

• Product and Services Marketing

• Marketing Research 

• Consumer Behaviour 

• Global Marketing 

• Sales and Distribution Management

• Strategic Management

• Project Work and viva - voce (150+50 marks) (Or)

• E -Business 

• Business Research Methods

Fee Structure  

Duration : 2 years

Examination Center : Ajman

Registration : AED 6500 per year

Examination : AED 150 per paper

Degree Certificate Application : AED 450 (Normal), AED 650 (Urgent)

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