Marketing & Mgt

BACHELOR OF COMERCE (MARKETING MANAGEMENT)

Duration: Three Years

Eligibility: 

A Pass in Pre-University/Higher Education or an equivalent examination.

First Year

• Elements of Insurance

(English Medium students can opt for either Business Tamil or Elements of Insurance)

(Tamil Medium students shall take Business Tamil only).

• Prose and Usage

• Management Principles

• Financial Accounting

Second Year

• Business Statistics

• English Composition and Business Correspondence

• Advanced Financial Accounting

• Fundamentals of Marketing Management

Third Year

• Distribution Management

• Industrial and Services Marketing

• Advertising and Sales Promotion

• Personal Selling and Salesmanship

• International Marketing

• Basics of Marketing Research

Fee Structure

Registration : AED 3500 PER YEAR

Examination : AED 150 PER PAPER

Degree Certificate : AED 450 (NORMAL), AED 650 (URGENT)