BACHELOR OF COMERCE (MARKETING MANAGEMENT)
Duration: Three Years
Eligibility:
A Pass in Pre-University/Higher Education or an equivalent examination.
First Year
• Elements of Insurance
(English Medium students can opt for either Business Tamil or Elements of Insurance)
(Tamil Medium students shall take Business Tamil only).
• Prose and Usage
• Management Principles
• Financial Accounting
Second Year
• Business Statistics
• English Composition and Business Correspondence
• Advanced Financial Accounting
• Fundamentals of Marketing Management
Third Year
• Distribution Management
• Industrial and Services Marketing
• Advertising and Sales Promotion
• Personal Selling and Salesmanship
• International Marketing
• Basics of Marketing Research
Fee Structure
Registration : AED 3500 PER YEAR
Examination : AED 150 PER PAPER
Degree Certificate : AED 450 (NORMAL), AED 650 (URGENT)