About this course

Bachelor of Business Administration (BBA)

Bachelor of Business Administration is one of the popular courses
among the students who want to make a career in the management field.

Three year degree program that deals the functional aspects of a
company and their interconnection, while also allowing specialization in
a particular business-related academic discipline.

Providing students with the knowledge, skills and abilities needed to
become effective and responsible managers. Schools and Departments.

Eligibility

10, +2 / Intermediate / Senior Secondary from a recognized board, or an equivalent qualification recognized
by the Association of Indian Universities (AIU) in any discipline with at least 45% marks in aggregate or

10, +3 diploma from a recognized national or state institute

At least 45% marks in aggregate in 10, +2 diploma

Duration : 3 years (Six Semesters)

Subjects

First Semester

• Communication Skills and Personality Development
• Organizational Behavior
• Business Environment
• Marketing Management
• Computer Fundamentals

Subjects – Second Semester

• Business Communication
• Financial Accounting
• Human Resource Management
• Quality Management
• Retail Management
• Term Paper

Subjects – Third Semester

• Legal and Regulatory Framework
• Quantitative Techniques for Management
• Research Methodology
• Financial Management
• Advertising and Sales
• Project

Subjects – Fourth Semester

• Business Strategy
• Management Information System
• Management Accounting
• Environmental Science
• International Marketing
• Rural Marketing

Subjects – Fifth Semester

• Consumer Behavior
• Business Analytics
• Operation and Production Management
• Economic Planning
• E-Commerce
• Entrepreneurship
• Small Business Management

Subjects – Sixth Semester

• Customer Relationship Management
• Digital Marketing
• Technology Management
• Management Development and Skills
• Role of International Financial Management