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The City International Ajman is a shining star among the field of Higher Education institutions in the UAE for the past 2 decades, with the affiliation of leading Indian Universities and UK University.

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Bachelor of Business Administration – BBA

Bachelor of Business Administration – BBA


About this course

Bachelor of Business Administration (BBA)

Bachelor of Business Administration is one of the popular courses
among the students who want to make a career in the management field.

Three year degree program that deals the functional aspects of a
company and their interconnection, while also allowing specialization in
a particular business-related academic discipline.

Providing students with the knowledge, skills and abilities needed to
become effective and responsible managers. Schools and Departments.



10, +2 / Intermediate / Senior Secondary from a recognized board, or an equivalent qualification recognized
by the Association of Indian Universities (AIU) in any discipline with at least 45% marks in aggregate or

10, +3 diploma from a recognized national or state institute

At least 45% marks in aggregate in 10, +2 diploma

Duration : 3 years (Six Semesters)



First Semester

  • Communication Skills and Personality Development
  • Organizational Behavior
  • Business Environment
  • Marketing Management
  • Computer Fundamentals


Subjects – Second Semester

  • Business Communication
  • Financial Accounting
  • Human Resource Management
  • Quality Management
  • Retail Management
  • Term Paper


Subjects – Third Semester

  • Legal and Regulatory Framework
  • Quantitative Techniques for Management
  • Research Methodology
  • Financial Management
  • Advertising and Sales
  • Project


Subjects – Fourth Semester

  • Business Strategy
  • Management Information System
  • Management Accounting
  • Environmental Science
  • International Marketing
  • Rural Marketing


Subjects – Fifth Semester

  • Consumer Behavior
  • Business Analytics
  • Operation and Production Management
  • Economic Planning
  • E-Commerce
  • Entrepreneurship
  • Small Business Management


Subjects – Sixth Semester

  • Customer Relationship Management
  • Digital Marketing
  • Technology Management
  • Management Development and Skills
  • Role of International Financial Management


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Total number of students in course: